As per the latest reports of 2024, there are 751 million internet users in India which is around 52.2% of the total population. And by Statisca’s report, it is estimated that by 2029, the overall internet users in India would reach 1.5 billion people. This data is sufficient to tell us that the Internet is the future of businesses. It doesn’t matter whether you have a small shop in a narrow lane in a suburban area. You can take your products and services to 1.5 billion people in the country. Just imagine how much you can scale up your business in the global arena. In this blog, we will discuss the opportunities that beginners can explore on the internet and learn how to grow your business with digital marketing.
How Exactly Does Digital Marketing Work?
Digital marketing is a method in which we use different tools, perform SEO practices, and run online ads to achieve the greatest visibility on the internet. We show our products and services to our target audience, who then reach our websites, apps, or social media pages and become our customers.
There are several techniques to grow business with digital marketing, about which we will discuss in our blog.
Now, the main question is, who is going to do that for you? So, in that case, you have two options. Either you can hire a digital marketing agency or learn it from the core and do it yourself. It depends on your budget and the amount of time you can devote to your business.
Learn About Digital Marketing To Grow Your Business.
We must understand that digital marketing is still in its infancy. There are many freelancers and agencies who claim to know everything about digital marketing and ultimately burn a hole in your pocket without helping you to grow your business. This will demotivate you to do anything further. So, it is recommended to have at least a basic understanding of how digital marketing works so that you can start your business without any hiccups.
How Can Digital Marketing Boost A Business?
Digital marketing can boost your business organically as well as through paid marketing practices. If you want to bring traffic to your website, let’s say you want to become a blogger.
So, first, you need to build a website. Choose the right type of keywords that are relevant to your blogs, products, and services. You will need to use certain tools like Google Search Console, Google Analytics, and Google AdSense that will help you to provide your website’s data so that you can improve your website’s content.
And finally, you will need Google AdSense’s approval to run ads on your website and monetize it. But I would recommend you have an ample amount of website content before you start linking your website to other tools. In this way, digital marketing boosts a business.
However, you must remember that organic ranking takes its own sweet time. That’s why you must keep putting website content on an everyday basis. Try to write in your own language rather than AI-generated content. Google algorithms prefer original and useful content that can provide value to users.
Another method is the paid marketing strategy that we also call the PPC (pay-per-click) model.
In this method, we use Google ads, Facebook ads, and other ad platforms. We need to create ad campaigns and show our products and services to our target audience.
These platforms provide narrow targeting options where you can target a person based on his age, gender, interests, profession, and more.
How To Grow My Online Business On Instagram?
As per Backlinko’s survey report, India has around 385.35 million Instagram users, followed by 166.15 million users in America and 133.05 million users in Brazil.
So, if you are considering growing your online business on Instagram, then you must seriously work hard.
Even though I will touch on this topic in detail in my next blog, just to give you a brief on the whole thing, let me tell you that there are two ways that you can use. The first one is the organic profile optimization method, in which you must regularly post content like reels, stories, and images to keep your audience hooked, and the other method is the paid method.
You can create ads, boost your posts, and reach out to millions of people at your targeted location. However, remember that before you start running your ads, it is important that you optimize your profile by sharing images, reels, and stories.
How Digital Marketing Helps Small Businesses?
The Internet is a boon for the world, but only if it is used mindfully. Digital marketing helps small businesses in several different ways.
The traditional marketing methods are extremely costly, and there is a lot of competition there, whether it’s radio, print ads, or television. Your ads will be shown to everyone, and neither you nor any viewers nor any viewers will have any data nor knowledge of whether those who watched your ads will come to you to buy your products and services or not.
So, digital marketing gives you more control over your budget and how you want to run your ads. You have the option to run your ads from a mere budget of 5000 INR to 1000000 INR and more.
With the real-time data, you can learn about the audience’s response. Also, which of your ads are performing well or not. You can immediately stop your ads, adjust bids, and set your location and audience targets. And also add keywords to optimize your ad campaigns. So definitely, you can grow your small business with digital marketing.
How To Grow Your Business Online For Free?
You must work consistently on social media profiles to grow your business online for free. You must update content on an everyday basis. You have to keep your audience engaged with content regarding your products and services. Make unique content to promote your brand. There are many examples of influencers on social media who have successfully built their brand. You need to find your USP, which is your unique selling point, and work towards it to bring awareness regarding your brand.