Google Ads play a significant role to take your online business to the next level. Not only online, Google Ads can help you in bringing customers to your offline store. In this article, we will learn the top 10 Google Ads tricks in 2024 for beginners.
So, let’s begin.
While running Google or Meta Ads, always remember that when your ad campaign is live, you have to strategize your ad in detail and then continuously monitor your ad to get the best results.
Let’s have a look at the top 10 Google Ads tricks for beginners in 2024.
What’s Your Goal ?
Before you start Google Ads, it is important to know your ad goal. Are you looking forward to starting an awareness campaign or increasing website traffic? First, note your pointers on what you want from your ad campaigns and then choose it wisely. Also, click here to learn how to utilize personalization in e-commerce marketing for business growth.
Keyword Research
When you are starting an ad campaign, you must keep an eye on the keywords on which you want your ads to rank. Use keyword planner, semrush or Ahrefs to see the competition, volume and bidding amount range (low-high) to ascertain whether you can target that keyword or not. This Google Ads trick can help you rank your website and ads.
Build Responsive Ads
Responsive Ads give us the option to create multiple images, videos, headlines, long headlines, descriptions. The multiple options give Google Ads the opportunity to show different variations of our ads to the audience to discover which one is performing best.
Ad Extensions
You can increase your ad’s visibility by using sitelinks, structure snippets and call out buttons. Also, focus on your website or landing page’s quality score. Such types of Google Ads tricks are most popular in 2024.
Usage of Negative Keywords
Negative keywords can help you to make a list of those keywords that are irrelevant and spend your budget on useless clicks. For example, your competitor’s company’s name. You will not like to rank your website or show your ads on your competitor’s company’s name. So, these types of keywords can be grouped in the negative keywords list. Also, click here to learn about the wrong growth strategy of digital marketing agencies.
Location Target in Google Ads
In the audience targeting section, you can choose people as per the location.
In the location segment, you can target an entire country, state, city, town, and pin code.
There is even an option of selecting area as per the longitude and latitude is also available. Remember that location targeting Google Ads tricks can help you to create awareness amongst your nearest locations.
Language Target in Google Ads
In language target, you can target the audience as per all the languages or you can choose any specific language.
Audience Segment
Audience segment in Google Ads gives you an opportunity to narrowly target the target audience.
In the browse section of the audience segment, you will see 5 different segments, and those are – who they are.
In this segment, you can choose the audience as per the parents status, marital status, education, home-ownership status and employment.
Then comes the Affinity and In-Market segments. The Affinity segment tells us about people who have a general interest in a certain topic or product. Due to which, they keep searching about it from time to time.
On the other hand, in the In-Market section, you can choose people who are actively looking for a product.
The major difference between Affinity and In-market is that the latter may not search a specific product once they have bought it, for example, a smart phone.
Somebody who wants to buy a smartphone will research the product’s price and specifications only till he hasn’t bought the product.
How they have interacted with your business?
In this audience segment, you must have a substantial amount of data. This data will be collected from your website’s traffic.
For example, when you click on the “How they have interacted with your business” segment, you will see different segments like custom combinations which will be subdivided into Adwords optimized list.
This list will contain data of website visitors, app users and other types of users.
And then there will be a separate segment of “Website Visitors”.
It will be further subdivided into All Convertors, All users of the website, All visitors (Google Ads), Purchasers, and All Visitors (Google Ads) System Defined.
Also, you can create a new audience segment from the New Segment list. Beginners can learn about how to grow your business with Digital marketing.
Target Setting for this Campaign
There are two options given here, and they are:
- Targeting
- Observation
In the Targeting option, Google Ads gives you the opportunity to narrow down your campaign reach with the option to adjust the bids.
With this option, you are specifying to whom you want to reach and who can see your ads.
In the Observation option, you are observing customer behavior, actions and ad interactions.
When we narrow down our reach, then we lose out on many potential buyers as they don’t really fall into the category which we selected.
For example, you have selected an audience from the Fashion segment and location South Delhi.
And now, someone who is a travel enthusiast and looking for fashion clothes, also living in West Delhi will not see your product just because he is not from your targeted location. But he could have been a potential buyer.
So, that’s why it is recommended by Google Ads to choose observation instead of targeting.
Broad Match Keywords
Broad Match Keywords in Google Ads work best with smart bidding strategy to get your goals.
This setting works when you have selected a conversion bidding strategy. Also, the broad match keyword setting will turn the phrase and exact keywords as broad.
This match type helps you reach a wider range of audience. You don’t have to spend too much time building new keyword lists. And most importantly, you can scale broad match keywords because they are easy to expand.
However, the biggest disadvantage of using broad match keywords is that you may not get quality leads due to irrelevant traffic. And this can further lead your budget to exhaust and not get good results.
Conclusion
Google Ads tricks in 2024 can help you stand out from your competitors. Some tricks like focusing on keyword research, ad extensions, location and responsive ads can take your ad to the next level. So, read on to find out how you use these Google Ads tricks and improve your business.